Digital Marketing Officer

CBM India Trust is committed to improving the quality of life of people with disabilities. CBM India addresses disability as a cause and consequence of poverty in the most disadvantaged communities of the world. We work in partnership with local, national and international actors with the aim of creating a more equal society for all. Our vision is to have an inclusive world in which all people with disabilities enjoy their human rights and achieve their full potential.

Objective:

➢ To strategically enhance CBM India’s online presence and drive meaningful donor engagement through data-driven digital marketing campaigns. Leverage social media, email marketing, and content creation to increase brand awareness, generate revenue, and advance our mission.

Key Responsibilities:

➢ Digital Marketing

• Develop and execute digital marketing campaigns aligned with the organization’s fundraising objectives.
• Develop compelling ad creatives for various digital channels (social media, search engines, display advertising, etc.).
• Write informative and engaging blog posts, video content, and landing page content.
• Collaborate with the in-house multimedia design specialist to produce on-brand collaterals (e.g., infographics, social media graphics, videos) to support the campaigns.
• Track campaign performance and analyze data to optimize results.

➢ Email Marketing

• Develop and manage quarterly newsletters, including content planning, writing, design, and dissemination.
• Maintain and regularly update the email list.
• Segment email lists based on subscriber characteristics.
• Track email performance metrics and make recommendations for improvement.

➢ Donor Management and Engagement

• Donor engagement calendar management and implementation.
• Regularly maintain a tracker of individual donations received from donors and sponsors (online and offline).
• Support the donor engagement strategy by disseminating messages and other materials.
• Ensure timely issuance of tax certificates.
• Manage donations and sponsorship failures and follow-ups.

➢ Website Management

• Regularly update the website with fresh content and photos.
• Track website analytics using relevant tools to monitor key metrics.
• Monitor the website for technical issues and coordinate with the vendor and internal IT team to address any technical problems or security vulnerabilities.
• Ensure data integrity and system functionality in coordination with the vendor responsible for the donor management system.

Qualifications and other requirements:

➢ Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
➢ 3-5 years of experience in digital marketing or a related field, preferably in the nonprofit sector.
➢ Strong understanding of digital marketing principles and tactics, including social media marketing, SEO, advertising, email marketing, and content marketing.
➢ Knowledge of fundraising best practices and experience in developing and executing digital fundraising campaigns.
➢ Proficiency in digital marketing tools, content management systems (WordPress), email marketing platforms, and analytics software.
➢ Excellent written and verbal communication skills.
➢ Strong analytical skills to track campaign performance and make data-driven decisions.
➢ Experience working in a nonprofit organization or understanding of the nonprofit sector is beneficial.

Application Process:

CBM India Trust encourages women and persons with disabilities to explore this opportunity.
Candidates are invited to submit, via e-mail, their CVs with work portfolio and salary expectations to jobs@cbmindia.org.

➢ The future job holder adheres to CBM India’s policies and procedures, commits to CBM India’s Child Safeguarding Policy and Code of Conduct, and follows CBM India’s safety & security protocols.